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??Doubt is in the Air.? Modeling the Comparison Between Traditional and Web Casting Radio on the Greek Case?

Autor: Alexandros Baltzis & Christos Barboutis
Revista: Journal of Radio and Audio Media Nº 20 (1)
Link: http://www.tandfonline.com/doi/full/10.1080/19376529.2013.777730#.VVCwBfntlHw

Considering radio as a social system for the production of culture and communication, and based on an overview of the Greek case, this article suggests a model for studying the potential of the Web casting radio compared with the traditional radio in various media environments.The model suggested includes eight dimensions: institutional framework, market structures and business models, content diversity, audience profile, interactivity, sociability, relations with the recording industry, and relations with major news media and organizations. The analysis shows that a complex approach is needed to explore the chances for the potential of the Web casting radio to be realized.