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Limbaugh's Loose Lips: Rush Limbaugh's Image Repair after the Sandra Fluke Controversy

Autor: Jessica L. Furgerson & William L. Benoit
Revista: Journal of Radio and Audio Media Nº 20 (2)
Link: http://www.tandfonline.com/doi/full/10.1080/19376529.2013.823971#.VVC8VfntlHw

Radio personality Rush Limbaugh sparked a firestorm in February 2012 after calling Georgetown University law student, Sandra Fluke, a ?slut? for her testimony before congress advocating mandated contraceptive coverage. After a 3-day tirade aimed at Fluke, and in the face of fleeing sponsors and heightened criticism, Limbaugh issued a formal apology to Fluke.

This article applies Image Repair Theory to Limbaugh's discourse including both his initial defensive remarks and his formal apology. Although Limbaugh utilized a combination of image repair strategies, in focusing solely on the words he used to describe Fluke, this analysis finds his defense largely ineffective.