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The Audience for Thailand's Booming Community Radio System

Autor: Chalisa Magpanthong & Drew McDaniel
Revista: Journal of Radio & Audio Media Nº 22 (1)
Link: http://www.tandfonline.com/doi/abs/10.1080/19376529.2015.1015863?journalCode=hjrs20#

Community radio has become an important alternative to mainstream media in many countries. Since 2001 more than 7,000 stations have begun broadcasting in Thailand, making it the global leader in this type of broadcasting. This study surveyed Thai radio listeners and found community stations enormously popular; nearly two-thirds of respondents listened daily, mainly for music and local information programs.

However, many listeners did not have a good understanding of community radio, and this likely hampered stations' ability to recruit volunteer workers needed for day-to-day operations. Stations therefore need to educate listeners about this medium in order to build community support.