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Use of Radio to Promote Culture in South Africa

Autor: Maurice Odine
Revista: Journal of Radio & Audio Media Nº 20 (1)
Link: http://www.tandfonline.com/doi/abs/10.1080/19376529.2013.777341#

Before 1994, blacks in South Africa were second-class citizens on the basis of color. With the Dutch arrival in 1652, and the British discovery of diamonds in 1867, the immigrants amassed wealth at the expense of local culture.

In 1948, the National Party instituted apartheid, a policy that separated races. But in 1994, Nelson Mandela was elected first multi-racial president under the banner, “The Rainbow Nation,” to reflect the country's diverse cultures. Pervasive radio has taken up the challenge to promote the once dormant South African inclusive culture through programming, including world-known Sesame Street. Today, South Africa has over 200 community radio stations broadcasting cultural programs in eleven languages.