Autor: Mary Vipond
Revista: Journal of Radio and Audio Media Nº 20 (2)
Canada was the first country challenged by the massive inflow of American popular culture. The Canadian Radio Broadcasting Commission (CRBC), Canada's first national public broadcaster, was created to provide an alternative to U.S. network and Canadian commercial radio.
After analyzing the CRBC's programs, this article concludes that even the public network imitated or incorporated much American programming, but recontextualized it to Canadian locations, both real and imaginative, and supplemented it with more nationally oriented serious and symbolic content as well. The case study fits within the framework of the international literature emphasizing the hybridity and resiliency of national cultural identities.